FP vs. Cybrilla POA

By operating at two distinct stages of the mutual fund value chain, FP and Cybrilla POA together offer distributors a comprehensive, end-to-end solution. Their role in the value chain is outlined in the image below:

Cybrilla POA

Cybrilla POA acts as a digital branch of AMCs by acting as the official point of acceptance of orders. It is able to provide the following benefits to distributors:

• Zero cost (no PG cost, no KYC cost, no operations cost)
• Single agreement to access multiple AMCs.
• Order acceptance via ONDC protocol

You can find more information on POA and its value proposition here

Fintech Primitives (FP)

FP acts as a technical service provider (TSP) that simplifies the entire integration with Cybrilla POA so that distributors can go live fast.

• FP is essentially a SaaS platform
• It integrates with OPAT in the backend and provides a simplified MF domain native interface so that GTM is fast
• It provides additional value added services like reporting, console, etc.